A rhythmic club dance number “Paisa Paisa” by Star Boy LOC and Nia Sharma 

A rhythmic club dance number “Paisa Paisa” by Star Boy LOC and Nia Sharma 

- from the House of BCC Music Factory and Amit Majithia

* Bollywood Reporter 

     While party songs have become a mainstay of music labels, singers, and composers; few manage to bring as much swag to it as Nia Sharma, Star Boy LOC, Amit Majithia, Gaurav Mehra, G Skills. BCC Music Factory, and Amit Majithia’s latest release ‘Paisa Paisa’ is a rhythmic club dance number with funky beats and Punjabi lyrics. High on beats, the track brings a perfect mix of fun with a steady hypnotic beat which will keep the listeners engrossed. It opens with a fun opening verse and then launches into club mode with the party beats. When the song speeds up the tempo, it sounds very party- which enhances the danceable mood of the song.

Presented by BCC Music Factory and Amit Majithia who practically breathes and lives entertainment has always been powered by innovation. While Amit takes it as a responsibility, to be honest to our fans, he strives to present only and only original content to his audience “We at BCC Music Factory are driven by passion and innovation. We work hard to give the best to our audience"

  Rapper Star Boy LOC, known for songs such as "Dili Se Hu B.C', ‘Breakup Trip’,  ‘Fire’, and ‘Million Dollar Girl’ has always been in the limelight for his quirky looks and catchy raps. Sharing some exclusive anecdotes about Paisa Paisa, he says “It was a very different experience because this song is very unique. When it started we didn't anticipate using Paisa Paisa as a hook line but the beat was so good that it fits perfectly. G Skillz has done a terrific job. It was so organic that we started humming the track. We first made the hook line before the lyrics of the song which was written in 15-20 mins. We stuck to our naughtiness and added a few names of the girls so that they wait to hear their names & make reels on that. Keeping our fingers crossed" 

      Nia Sharma has been entertaining viewers for over a decade. If you’ve ever seen her in front of the camera, you’ll probably agree that she was simply born to be in the spotlight. Featuring as the female lead in Paisa Paisa, Nia quotes saying "This being almost my 12th music video, I’ve dabbled in all kinds of genres by now. From dance numbers to heartbreak songs, I’ve left probably nothing. ‘Paisa Paisa’ sounded quirky from the title itself and the storyboard was equally fun to be a part of. I hope it finds its way into the clubs soon and leaves everyone grooving to it"

       As a director who is full of ideas, Gaurav Mehra aims to venture into unexplored genres of direction by experimenting with new themes* “The song is shot very well. We had a lot of fun while shooting. Amit Majithia had given me the creative freedom to experiment with ideas & concepts. Starboy LOC & Nia Sharma are outstanding in the song. G Skillz is fab, as we all know it. The video is lavish, it has more than 10 sets, and the lighting of the song is amazing. I would like to thank the entire technical team for making this project so grand, thank you"

G Skillz's knack for upbeat music has given the Punjabi music industry peppy tracks like ‘Chandigarh Police’, ‘Fall’, ‘Galat Bande’ and many more says “ “Had a great time composing the track. We went back and forth with the tune, and after hours and hours of brainstorming we came up with this composition. We wanted it to be catchy, we want people to sing the song after listening to"

Occasionz360 celebrity management company in partnership with BCC Music Factory owned by the visionary Manish Sharma "Occasionz360 is honored to be associated with BCC Music Factory as partners. This synergy is the result of our passion to present the audience with good content with utmost commitment and  enthusiasm."